Should you blog about one subject so your audience knows where to put you on the reader shelf? Or should you blog about your interests, however varied they might be?
I was talking with a friend about my Thailand blog and he said I blogged about too many things or topics. He didn’t know what to expect from me. He knows what to expect from, say, a Mommy Blogger or a Pro Blogger or other niche blogs.
If you Google ‘niche blogging’ you’ll find some interesting posts regarding this very topic. For example, the pros and cons but mostly that niche blogging is profitable and how to find your rich niche. It feels a little sleazy although I know many niche bloggers are authentic bloggers.
It can be argued that niche blogging is smart blogging. Folks, like my friend, know where to categorize you. And they know that if you are the golf blogger or drunken housewife blogger that you can be relied upon to blog 99% of the time about your niche.
For my Thailand blog, formally Tell-Thai Heart, I write about: teaching English as a foreign language (my job), my experiences as an Asian American expat, advice on moving and visiting Thailand and some seemingly strange things like poetry and writing, which is why I started this blog on writing.
I think from the occasional asides, I do sticky tape to the general topic of living and working in Thailand. But in an effort to be more popular, I could just post about teaching in Thailand and become an “expert”. Or maybe I shouldn’t have a balanced approach on these various topics and instead have one of them be my leading content?
I don’t know.
Folks like me don’t want to be pigeonholed but we wanted to be branded for being ourselves. It’s an irony and a half and I’m sure if I split myself up in the social media world too, I could be more successful. Because then I could have a different persona that I tweet or Google+ on just one thing.
Perhaps niche blogging is easier than I imagine, and I’m getting it all wrong and twisted up by having all these blogs under the heading of ME. I don’t mind working hard for success but I mind limiting myself. But by limiting myself maybe I’m just making it easier.
I just don’t know.
“Consistency is the horror of the world.” Brenda Ueland
(interesting quote I found while reading Ueland’s If You Want to Write)